The company was founded in 1966 when two brothers of Swiss heritage moved to California with the intention of developing and creating high-quality tennis shoes. As enthusiastic tennis players, they sought inspiration in genuine leather products that were designed for maximum comfort, protection, absorption, stability and durability during a dynamic tennis match. thus, this was the first brand to launch leather tennis shoes, used by numerous world's best tennis players winning the biggest world tournaments. More than 50 years later, K-Swiss is a modern and technologically advanced manufacturer of tennis shoes and textiles, that inspires the next generations of tennis players.